About Roséra

The Story of a World in Shades of Pink Roséra is not just a best-seller. It is a revelation. A dream born from the soul, nurtured with passion, femininity, and a deep desire to bring beauty closer to every woman. I created Roséra because I know what it means to dream, even when the road feels difficult. I know what it’s like to love pink — not just as a color, but as a state of mind. Roséra is a feminine universe where each product — whether it’s an accessory, a cream, or a piece of jewelry — becomes a gesture of self-care, a moment just for you. We are a new brand on the market, but we come with soul, care, and pure dreams. You can find us in our online store, as well as across all social media platforms. We’ve also created the Roséra Blog, a warm space where women can discover useful tips, daily inspiration, and moments of genuine connection. 

✨Our Mission 

To inspire women to (re)discover themselves, to take time for their own well-being, and to feel that beauty is a joy — not a pressure. Roséra doesn’t just sell products. We offer a mood, an emotion, a soft embrace in shades of pink.

✨Roséra’s Vision

To build a feminine world where aesthetics and emotion walk hand in hand. To become a warm, honest, and authentic brand that speaks the language of real women — regardless of age, shape, or style. We aim to become a reference in the online beauty & lifestyle space in Romania and across Europe.

✨Our Goals

✔To offer high-quality, carefully selected products with refined design and real functionality 

✔To become the most beloved and visible brand dedicated exclusively to pink-inspired products 

✔To grow into a symbol of modern femininity on an international level 

✔To build a sincere, active, and empathetic community of women 

✔To be present on all relevant social platforms — with authentic, beautiful, and meaningful content 

✔To always preserve the magic and softness that define Roséra

Welcome to the world of Roséra! 

A world where every moment becomes an act of love for yourself